For nearly a decade, I worked inside the commercial production world, trusted as a writer and filmmaker to help commercial creatives shape how ideas got onto the page before a single frame was shot. I wrote and designed treatment decks for directors and producers pitching to ad agencies on behalf of some of the world's most recognizable brands. So I understand how advertising gets made from the inside: the agency relationships, the creative brief, the pitch process, and what audiences actually respond to.

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Now together with my creative partner Justin Shilton, under our banner Deep Scatter Films, we're producing original branded content: product spots, video content, and short films for businesses that want polished, professional content on a lean budget. Having worked on commercial sets for companies like Wendy's, Facebook, Roku, and Mass Mutual, I know how branded content gets made at every scale and how to deliver it.​​​​